Asia Pacific Public Relations was formed in January, 1993, to provide specialist communications support for clients in the aviation and tourism industries throughout Australia, New Zealand and the South West Pacific.

We understand these industries.

We know these markets.

And we offer knowledgeable, well thought out communications support, based on the priorities of our clients.

We also recognise that the global economic crisis of 2009 changes everything, and demands new strategies, real value for money and realistic fee structures.

We offer them all.

We use professional writing, media relations and targeted communications campaigns to advance the marketing, corporate and strategic aims of our clients.

We work as an extension of each client’s business and ensure that our work supports the clients’ priorities.

We are proactive, and develop and implement communications strategies and initiatives for external and internal audiences, on time and on budget.

We specialise in Airline PR, Aviation PR and Travel and Tourism PR.

Our services include:

• Communications strategy, planning and strategic advice
•    News releases and editorial content
•    Speeches and briefing notes
•    Newsletters and client publications
•    Developing and maintaining relationships with key media in specific markets
• Arranging media interviews and briefings
•    Preparing communications materials for clients’ customers, business partners, regulators and others
•    Preparing content for websites, brochures, publications, PowerPoint presentations
•    Targeted distribution of messages and materials for clients
•    Crisis response communications and support
•    Events: assist, plan, implement, coordinate
•    Media monitoring